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For Reputation And Welfare of Countries, Regions And Cities.
 

Nation Branding Literature

Folgende Liste stellt eine Auswahl wichtiger Literatur dar. Die gesamte Literaturliste lassen wir Ihnen auf Wunsch gerne zukommen. Kontaktieren Sie uns einfach telefonisch oder per Email!

 

ANHOLT, S.(2007): Competitive Identity: the new brand management for nations, cities and regions, Palgrave Macmillan

DANIELS, R. [ET AL.](2002): The branding of China: utilizing the 2008 Olympics to propel a nation forward: global initiatives in management. - Kellogg School of Management, Northwestern University Internal Paper, September 27.

DINNIE, K. (2008): Nation Branding. Concepts, Issues, Practice. Butterworth Heinemann

KOTLER, PH. … [ET AL.](1999): Marketing Places in Europe: attracting investment, industry and tourism to cities, states and nations. - Financial Times Prentice Hall, October

KOTLER, PH./ JATUSRIPITAK, S./ MAESCINCEE, S.(1997): The marketing of nations: a strategic approach to building national wealth. - New York: Free Press.

KOTOWSKA, MARIA(2008): International Approaches on Theories and Concepts of Nation Branding,

OLINS, W.(2005): Making a national brand, in: J. Melissen (ed.): The new public diplomacy: soft power in international relations. - Basingstoke [etc.]: Palgrave Macmillan:

RAINISTO, S. K.(2003): Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States, Espoo

 

Arbeitspapiere an der Wiesbaden Business School

AULMICH, MELANIE(2008): Die Bau- und Immobilienbranche im Fokus von Nation Branding am Beispiel von Dubai

BAIER, EMANUEL(2008): Nation Branding im branchenspezifischen Fokus von Automotive, Aviation und Shipping am Beispiel des Wachstumsmarktes Dubai

BAUERNFEIND, BÄRBEL(2008): SPORTS AND TOURISM IM BRANCHENFOKUS VON NATION BRANDING AM BEISPIEL DUBAI

BODEN, ANDREAS(2009): Nation Branding Frankreich

PAATZ, JANA(2009): Implementation Requirements for the International Management of a Nation Branding

WILLE, MIRIAM(2010): Nation Branding Schottland

ZEISS, SEBASTIAN(2008): Nation Brand Equity – Making the prosperity measureable

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Research Center Nation Branding

Hochschule RheinMain
University of Applied Sciences
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